PizzaLAB
Automated Food Vending
Visual identity for a pizza vending machine brand, aimed at busy city locations, schools, and universities.
Project Goal
The goal was to develop a playful, recognisable identity that clearly communicates the concept of automated food preparation. The focus was on creating a strong logo and icon that work well together — on the machine, packaging, and materials.
Design Decisions
The identity combines a bold wordmark with a distinctive icon for flexibility and recognition. Multiple logo variations are created for different applications.
The identity introduces a character that carries easily across different applications. The design extends to packaging and stickers, which serve a promotional role and help build brand recognition in everyday settings.
Brand Application
