Jana Mastilović
Graphic Designer
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Project Goal
Ja is a personal project — a visual identity I designed for myself.
The logo merges the letters 'j' and 'a', my initials, into the figure of a girl in a dress standing at a desk.
The project was a way to show my skills — including working with AI tools — and to take a different approach to self-branding than most designers.
Mockups
Pattern /
Application
Design
Decisions
The logotype was shaped to carry personal character through form — the initials coming together into a single, distinct mark.
Rounded, fluid shapes bring a sense of movement and ease. The overall feel stays playful and recognisable.
The pink and green palette reflects my energy and the way I approach colour and creativity.
Custom logotype that tells a story
The letters 'j' and 'a' merge into a girl behind her work.
Soft, rounded forms to express emotion
Bubbly shapes reflect my personality and creative energy.
Pink and green palette to reflect energy
These colors represent my bubbly vibe and love for color.
Designed to work across applications
The identity is flexible for both physical and digital use.